Consumers are quickly shifting their reliance on digital channels for all of their travel preparation, from researching to booking.
Check out this report: http://www.cmo.com/features/articles/2017/5/5/15-mind-blowing-stats-about-digital-trends-in-travel-hospitality-tlp-ddm.html
Adobe Digital Insights forecasts online revenue growth for the travel industry, with spending expected to hit $98.02 billion.
The typical customer-traveler spent an average of 53 days browsing 28 different sites over 76 online sessions, with more than 50% of travelers checking social media for travel tips, according to a study by Nielsen.
The digital travel space worldwide will expand at an annual rate of 3.8% to reach $11.4 trillion over the next 10 years, as predicted by travel industry experts.
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