posted on June 14th 2016 in Chattanooga Web Design & Design with 0 Comments /

A website is more than just a landing page for your business. Now more than ever, consumers are using the Internet to get the information they need to make purchasing decisions, even if those interactions happen off the web.

Your company’s website needs to convince people of your brand, your reputation, and your voice. Don’t leave the design of your site to chance — hire a team of professionals to do the job for you. Here’s why.

  1. Save Time.
    Hiring out your website design will save you from more than just learning how to code. A professional website design firm comes with a team of web and graphic experts that will already know the tricks of the trade to make your Internet presence known in a pleasing and informative way.
  2. Enhance Your Brand.
    The way you present yourself online is increasingly important to your overall brand. Does your site set the right tone for your company? Do you aim to be serious or playful, friendly or authoritative? An overwhelming 94% of people said that their decision to trust or reject a website was based solely on the design of the site.
  3. Increase Sales.
    A professional website design will give your potential customers the information they need, where and when they need it — that is to say, instantaneously through the Internet. More than half (51%) of people report that thorough contact information is the most important aspect to include on a company website. That way, your clients know how to contact you offline, too.
  4. Improve Search Engine Rankings.
    Many web design packages come hand in hand with search engine optimization. If your customers can’t find you on Google, they won’t be able to find you in real life. A professional web design company should know not just how to make your site look attractive, but how to get it to show up in search rankings, too.
  5. Connect with Customers.
    Sleek, attractive, and engaging web design content will translate to customer satisfaction before they’ve even done business with you. As many as 38% of web surfers will stop using a website if the content or layout is unattractive. Don’t let a poor website get in the way of your ability to connect with potential clients over the Internet.

Your company’s website has the ability to make or break your business. A solid design from a professional website builder may be the most important investment you ever make.

about the author: shawn@marketingchattanooga.com

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