As a customer searches Google for a product or service they are often led to the Google Business Profiles relevant to their search. This is effectively a Google Maps search result, where ideally, your listing is found, alongside your competitors. Around half of all businesses active today, have not claimed, nor optimized their GBP listing. If you haven’t claimed your GBP, you could be missing a staggering amount of potential business.

Your detailed business information needs to be accurate and up to date. Items like: Your business name, industry, category, location, hours of operation, phone number, and more need to be accurate and complete. A strong foundation representing your business information is integral in allowing Google or a customer seeking your business’s products or services.

Put your business on the map, literally! Quality photos are necessary to show off your products, property and people. By incorporating original photos to your Google Business Profile page, you build quality and trust among Google and your potential customers.. Eye-catching, locally taken photos will boost your ranking and increase your click through rate. When it comes to your business profile, quality photos are key! Regularly updating photos and video content is almost as important and quality reviews.

Your business address information must be accurate and consistent across Google and third party sites which Google crawls regularly. This includes your Google Business Profile, website, social media pages and other directories. Google expects consistency and fluidity across the internet and can penalize you for outdated addresses, phone numbers or mismatched content.

It’s one thing to have a Google Business Profile, it’s another to have it properly verified. Verification is a simple process, but one many businesses often fail to complete. Once “Verified” by Google, your profile will officially be live and ready to optimize.

Duplicate listings, as well as listings with incorrect information can often harm your business. A change of address, an outdated phone number or an old website URL can often lead Google penalizing your GBP page, forcing customers to look elsewhere. Properly optimizing your brand across the web is essential in telling your potential customers, you are who you say you are.

Proactively request your existing customers to leave quality reviews on Google and other websites such as social media. The more quality and abundant your reviews are, the more Google will take note of your business profile.

The NAP is an acronym for Name, Business, and Phone Number. Your NAP is critical to achieve quality rankings in local organic searches. In addition, key webpages on your site will need to have this information coded in the page’s own HTML.

Citations are business listings on other websites. Other than Google, these citations can be found on sites such as Yahoo, Bing, YP, etc. Firstly we audit your existing citation listings and create a plan for managing existing citations while launching new ones. From there we will assist you with a plan to create new citations on various directories monthly.

Your local search engine optimization performance will be reviewed against your competitors on a quarterly schedule. This ensures we will make proper adjustments to amplify your results even further.