2018 is the year to see meteoric growth in your website traffic. There is much new development in technology and consumer interests. Opportunities for leading-edge website advertising strategies present advantages for digital marketers and businesses.
These new strategies will target audiences with pinpoint accuracy. With new strategies, businesses can expect to jump-start their lead acquisitions and conversions to sales.
Here is how to advertise your website.
1. Adapting to the New Digital Landscape
One of the important new tools to come about is HTML5. HTML5 is a new specification for web browsers that allows the speedy delivery of all kinds of dynamic media.
Your website should load fast to deliver hyper-focused content to your visitors. Fast loading prevents wasting resources like bandwidth and data usage.
HTML5 has many new features. Canvases and web sockets create a robust platform for designing beautiful websites.
Canvases are a great way to present graphics on the fly. They have support for hardware-accelerated 2D and 3D graphics. This allows for designers to create an experience equal across all mobile and desktop platforms.
Each visitor can see the eye-catching graphics. The visitor can then intake the information through a banner advertisement or interactive game. WebSockets allow a user to retrieve updated, real-time information.
This allows for things like Twitter feeds, Facebook comments, or other social media platforms to be implemented. This reduces wasted bandwidth and data on the business and customer side.
No customer enjoys having their data plan used up faster than expected, and this is one way to help with that. What’s great is to combine these two elements together.
Canvases allow on-the-fly changes while WebSockets provide real-time information. Thus, designs have a multitude of options to deliver hyper-focused content to visitors and win them over to buy.
2. Omnichannel Success
Many businesses have begun to arrange their sales and customer relations channels into a common sphere. This omnichannel approach allows for remarkable differences. It focuses on delivering content with how customers want to receive it.
Some customers prefer to research product purchases online before going into a physical store. Some like to have the option of picking up a purchase instead of having it delivered. Some customers want to know that their in-store purchases apply to their online history and vice versa.
Instead of relying on many voices for a target audience, a website should choose the voice customers prefer. This makes it much easier for websites to reach out and win in customers.
Omnichannel sales rely upon providing a consistent experience for customers on a website. Customers appreciate this because it feels like a comfortable, familiar experience. They know what to expect, and they reward that expectation with continued business.
3. Dissipating Content
A new trend in digital marketing is the use of dissipating content, or content that is available for a limited time. People enjoy this because it makes them feel like they are in on a secret.
It is also a great way for businesses to stir up interest in sales, clearances, or specialty items.
One way that businesses can benefit from dissipating content is to offer limited-time events. Once the content is gone, then the event is over.
This artificial scarcity alerts customers about the immediacy of the offer and encourages them to visit a website regularly.
Most websites dissipating content finds use in drumming up followers and interest on social media. Many places like Instagram and Facebook have rolled out dissipating content to allow posts and stories to stay up for 24 hours.
Many expect to see this kind of website content delivery to grow exponentially this year.
Continuing with media trends, another one to look out for is the use of influencers. These are people or profiles on social media who have a large following.
Many established websites already use influencers to sell their products. But this trend is also a potential powerhouse for local websites to follow. People enjoy following trends.
It makes them feel a part of the group. With influencers, people can feel a part of your website by knowing which trends are popular.
Social media influencers also make website endorsements seem natural. People feel comfortable trusting someone who appears to have a natural opinion about a website. By using social media, businesses can obtain that natural feel with customers.
It will cause more people to be curious and research more, and with the increased attention, it will bring in new sales.
5. Al Powered Campaigns
Artificial intelligence has different uses in almost everything. Using AI, websites can expect their campaigns to be more targeted to individual customers instead of to the kinds of customers.
With AI, businesses can greet customers by name, and make suggestions based on past browsing history. Companies can also give personalized support.
You should combine an Al powered campaign with HTML5 designs for your website campaign approach. This provides individual customers with real-time information through their mobile or desktop device.
Local websites will also find it beneficial for the Al to offer customers individually discounts on products that will likely bring them into the store or to make a purchase.
6. Mobile-First Indexing
Essentially, when you search for something on Google’s search engine, its “spiders” crawl through both mobile and desktop indexes to find the most relevant, useful and trustworthy answers.
From that data, Google shows you a list of sites, ranking in order of popularity and authority.
Starting in July, though, Google is changing how it ranks their most prominent websites. Google’s algorithm will be centered around its mobile index first.
This means that if you only have a desktop version of your website, you could be missing out on valuable traffic. Additionally, if a site isn’t optimized for mobile, it might still be included in the index, but it could hinder its performance as mobile-friendly sites will rank above a desktop-only website.
7. Acknowledge Your Page Speed
Publishers can anticipate what they call, The Speed Update: meaning that Google plans to use page speed in website search ranking. In consequence, if a website loads at a slow rate, it is unlikely that it will make an appearance on Google’s search engine.
However, Google says that if a page has very strong content but is still slow, it may still rank highly. To be safe, ensure that your website loads quickly as to avoid losing valuable visitors.
8. Examine Your Content
In order for Google to rank your website, it needs to be able to read it clearly. Therefore, make sure that the content on your sites desktop version is just as valuable as the content on your mobile version.
Content should be easily digestible, relevant, use clear fonts and created with a responsive template to ensure that everything is crawlable and indexable.
Additionally, all technical aspects should be performing efficiently on your mobile site, including equivalent metadata descriptions, social tags, and verifying your mobile search console on Google.
9. Ensure Easy Navigation
Your website navigation consists of menus and internal links, and the way it is structured on your site is an integral part of keeping viewers on your page. If your site looks disorganized or confusing to navigate, your audience will likely leave, prompting Google to disregard your site in its search engine.
Search engines rank your site by analyzing the structure of it to determine its primary functions and the keyword-supporting content within your page.
That being said, design your website’s main menu with the most important pages determined by your visitors’ behavior. Make sure you’re also tracking which CTA’s are generating the most clicks and conversions to analyze what is or is not working well for your audience.
10. Interactive Experiences
The expectations of various customers are scaling higher heights each day. Ensuring that your website delivers what they need when they visit is not an option. The seamless experience needs to run from the onset of the interactions with your site through to the sales funnel.
That will allow consumers to connect and engage meaningfully. That is possible through enhanced interactive experiences.
You also need to appreciate the fact that your audience will always seek solutions whenever they get impatient and as their demands increase.
For that reason, improving your site is critical towards satisfying their needs.
11. Web Content Accessibility
People living with such disabilities as hearing and vision impairments are part of users of online information. Various website developers disregard the importance of considering such individuals before launching, and they may need to reconsider that in the coming days.
The reason is that web content accessibility for the disabled is now a trend that different websites are integrating.
How to Advertise Your Website
Digital marketing implementations will change drastically in 2018. Businesses can expect to see HTML5 used more to create on-the-fly hyper-focused content from real-time data.
Businesses should also begin to organize their sales processes around an omnichannel approach. This provides customers with a consistent experience across all platforms.
Dissipating content and social media influencers will also see greater use, especially among local businesses. And, Al will find its place to create a personalized experience for customers.
These techniques on how to advertise your website will see tremendous growth for your business. For more tips, contact us.